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The 5 “Ts” of Effective Content Marketing in Email

Content Marketing Tips

Follow the “5 Ts”: Tease, Target, Teach, Test and Track to be truly effective

By Jen Tabbal
Dec 12, 2017

Customer-Centric Monthly Marketing Calendar: December 2017

Get inspired by these seasonal holidays and events in December

Mark these dates in December as great opportunities to initiate memorable holiday marketing strategies.

By Maureen Gorman
Nov 13, 2017

4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

Marketers should harness the major benefits of creating a cross-channel win back strategy in advance of the upcoming holiday season.

By Kimberly Snyder
Nov 05, 2017

Elements of effective registration programs

Registration programs that convert

Take a peek at one of our favorite examples of effective web registration programs.

By Gurjit Sandhu
Oct 30, 2017

Coffee and Content Marketing

Did you know that September 29th was National Coffee Day?

How Brands used National Coffee Day as a cornerstone of their marketing initiatives

By Lisa Kackos
Oct 23, 2017

Customer-Centric Monthly Marketing Calendar: November 2017

Get inspired by these seasonal holidays and events in November

View the November Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Sharon Maneja
Oct 17, 2017

3 Email Marketing Triggers You Are Not Implementing But Should

[Infographic]

Find out the remarkable metrics behind these 3 email trigger campaigns.

By Ivy Shtereva
Oct 10, 2017

Customer-Centric Monthly Marketing Calendar: October 2017

Check out seasonal marketing themes in October

View the October Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Marie Galo
Sep 18, 2017

What Marketers need to know about Generation Z

Create campaigns that appeal to this consumer segment

Find out the unique purchase behaviors of generation Z and view examples of campaigns that effectively connect with this generation.

By Marie Honme
Sep 15, 2017

The Three Golden Rules of Email Marketing: Timing, Timing, Timing

Time is ticking – don’t miss your chance

In today’s highly competitive landscape, marketers are tasked with making emails feel relevant and highly personalized.

By Kathleen Schaefer
Sep 11, 2017