One Brand, One Mission, One Partner
With the ever-growing complexity of the marketing landscape, Yes Lifecycle Marketing is striving to be the SINGLE partner brands look to for all their marketing needs.
Improve acquisition and conversion
Filling out online forms to get access to content or a special offer is about as fun as waiting in line at the DMV or working your way through an automated phone menu.
Win back efforts
First, the nitty-gritty: while marketers sometimes use the terms ‘win back’ and ‘reactivation’ interchangeably, a win back strategy targets recent lapsed buyers and aims to propel them to buy again.
Check out seasonal marketing themes in May
Check out our May calendar for a list of events and holidays like Memorial Day and Mother's Day, then get inspired by examples of timely seasonal campaigns.
Find out the remarkable metrics behind these 3 email trigger campaigns.
Our deliverability experts explain the situation
Yes Lifecycle Marketing’s Deliverability team wants marketers to know that while Verizon has announced they’re discontinuing their email service, there’s not too much they’ll need to do.
The Story Determines the Design
Infographics are more than just an eye-catching grouping of pictures, numbers and text. They’re about telling a story – one that has meaning to your audience.
Solve the design challenge for high DPI displays
The shift to mobile devices and the increased use of high DPI displays makes the need for retina images in email campaigns clear.
Check out seasonal marketing themes in April
From Earth Day to Easter, check out our April calendar for a list of holidays throughout the month and learn from timely campaign samples.
Collect Data on Which Email Elements Contributed to Lift
Multivariate testing can tell you EXACTLY which change in email elements made the most difference.