Marketing Blog

Blog View

Customer-Centric Monthly Marketing Calendar: October 2017

Check out seasonal marketing themes in October

View the October Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Marie Galo
Sep 18, 2017

The Three Golden Rules of Email Marketing: Timing, Timing, Timing

Time is ticking – don’t miss your chance

In today’s highly competitive landscape, marketers are tasked with making emails feel relevant and highly personalized.

By Kathleen Schaefer
Sep 11, 2017

[Video Interview] Myths and Realities about Millennial Shoppers

Get insights on millennial shopping behavior

Are Millennials turning away from brick-and-mortar shopping? Find out.

By Ivy Shtereva
Sep 05, 2017

“Look-Alike” Models: the Key to an Effective Cross-Channel Acquisition Program

“Look-Alike” modeling how-to

Look-alike modeling predicts how closely prospects resemble your best customers. Here are Seven Steps to Building a Look-alike Model

By Gary Ostrager
Aug 21, 2017

Customer-Centric Monthly Marketing Calendar: September 2017

Check out seasonal marketing themes in September

Check out our September Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Elizabeth Fella
Aug 15, 2017

What Marketers need to know about Generation Z

Create campaigns that appeal to this consumer segment

Find out the unique purchase behaviors of generation Z and view examples of campaigns that effectively connect with this generation.

By Marie Honme
Aug 08, 2017

You’re now a European whether you like it or not

GDPR: what marketers need to know

15 Critical tips to help marketers better understand and meet the new GDPR requirements.

By Marc Shull
Jul 28, 2017

Price Consciousness Bridges the Generational Divide When It Comes to Purchasing

Generational differences when it comes to purchasing behavior

Three of the four generations ranked price as the most important motivator for brand loyalty

By Erin Gade
Jul 24, 2017

Challenges & Solutions of an Email Template Redesign

Email Redesign Tips

Learn how Marriott Rewards redesigned their email template to effectively communicate a brand refresh

By Afton McCann
Jul 12, 2017

Customer-Centric Monthly Marketing Calendar: August 2017

Check out seasonal marketing themes in August

From Back-to-school season to National Dog Day, there are many opportunities to celebrate in the last month of summer.

By Kim Jennett
Jul 11, 2017