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Price Consciousness Bridges the Generational Divide When It Comes to Purchasing

Generational differences when it comes to purchasing behavior

Three of the four generations ranked price as the most important motivator for brand loyalty

By Erin Gade
Jul 24, 2017

Challenges & Solutions of an Email Template Redesign

Email Redesign Tips

Learn how Marriott Rewards redesigned their email template to effectively communicate a brand refresh

By Afton McCann
Jul 12, 2017

Customer-Centric Monthly Marketing Calendar: August 2017

Check out seasonal marketing themes in August

From Back-to-school season to National Dog Day, there are many opportunities to celebrate in the last month of summer.

By Kim Jennett
Jul 11, 2017

Why email marketing has lasted five times longer than some first marriages

Ideas to embrace a smarter and more audience-focused strategy

After four decades, email marketing is still going strong. VP of Deliverability, Jason Warnock discusses how brands and marketers can make the relationship last even longer.

By Jason Warnock
Jun 27, 2017

The ABC’s and 123’s of Back-to-School Planning

Plan early for back-to-school campaigns

Identify key target audiences, decide on the merchandise and services you want to promote and develop a weekly marketing plan for July, August and September.

By Linda Clasen
Jun 20, 2017

Customer-Centric Monthly Marketing Calendar: July

Check out seasonal marketing themes in July

From 4th of July and Canada Day to National Ice Cream Day and back to school season, July presents a variety of opportunities for marketers to connect with their audience.

By Erica Huntley
Jun 13, 2017

Set Father’s Day Marketing Apart: Sell Experiences

Focus less on product or service and more on the memories a gift can create

7 Tips to inspire engaging Father’s Day campaigns

By Lisa Mayer
Jun 05, 2017

Boost Subscriber Engagement with Triggered Emails

In Q1 2017 triggered emails generated 5x the CTO rate of regular emails

Triggered emails are a highly effective way to build a relationship with subscribers and boost engagement.

By Lisa Mayer
May 23, 2017

Customer-Centric Monthly Marketing Calendar: June

Check out seasonal marketing themes in June

Check out our June calendar for a list of events and holidays like Best Friend's Day and Father's Day, then get inspired by examples of timely seasonal campaigns.

By Jill Hartling
May 16, 2017

Personalize Marketing through Context

Provide timely, relevant customer experiences

Context is the key to unlocking the mantra of digital marketing: “delivering the right message at the right time, through the right channel”.

By Lisa Mayer
May 10, 2017