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Customer-Centric Monthly Marketing Calendar: September 2017

Check out seasonal marketing themes in September

Check out our September Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Elizabeth Fella
Aug 15, 2017

What Marketers need to know about Generation Z

Create campaigns that appeal to this consumer segment

Find out the unique purchase behaviors of generation Z and view examples of campaigns that effectively connect with this generation.

By Marie Honme
Aug 08, 2017

You’re now a European whether you like it or not

GDPR: what marketers need to know

15 Critical tips to help marketers better understand and meet the new GDPR requirements.

By Marc Shull
Jul 28, 2017

Price Consciousness Bridges the Generational Divide When It Comes to Purchasing

Generational differences when it comes to purchasing behavior

Three of the four generations ranked price as the most important motivator for brand loyalty

By Erin Gade
Jul 24, 2017

Challenges & Solutions of an Email Template Redesign

Email Redesign Tips

Learn how Marriott Rewards redesigned their email template to effectively communicate a brand refresh

By Afton McCann
Jul 12, 2017

Customer-Centric Monthly Marketing Calendar: August 2017

Check out seasonal marketing themes in August

From Back-to-school season to National Dog Day, there are many opportunities to celebrate in the last month of summer.

By Kim Jennett
Jul 11, 2017

Why email marketing has lasted five times longer than some first marriages

Ideas to embrace a smarter and more audience-focused strategy

After four decades, email marketing is still going strong. This blog discusses how brands and marketers can make the relationship last even longer.

By Jason Warnock
Jun 27, 2017

The ABC’s and 123’s of Back-to-School Planning

Plan early for back-to-school campaigns

Identify key target audiences, decide on the merchandise and services you want to promote and develop a weekly marketing plan for July, August and September.

By Linda Clasen
Jun 20, 2017

Customer-Centric Monthly Marketing Calendar: July

Check out seasonal marketing themes in July

From 4th of July to National Ice Cream Day and back to school season, July presents a variety of opportunities for marketers to connect with their audience.

By Erica Huntley
Jun 13, 2017

Set Father’s Day Marketing Apart: Sell Experiences

Focus less on product or service and more on the memories a gift can create

7 Tips to inspire engaging Father’s Day campaigns

By Lisa Mayer
Jun 05, 2017