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The ABC’s and 123’s of Back-to-School Planning

Plan early for back-to-school campaigns

Identify key target audiences, decide on the merchandise and services you want to promote and develop a weekly marketing plan for July, August and September.

By Linda Clasen
Jun 20, 2017

Customer-Centric Monthly Marketing Calendar: July

Check out seasonal marketing themes in July

From 4th of July and Canada Day to National Ice Cream Day and back to school season, July presents a variety of opportunities for marketers to connect with their audience.

By Erica Huntley
Jun 13, 2017

Set Father’s Day Marketing Apart: Sell Experiences

Focus less on product or service and more on the memories a gift can create

7 Tips to inspire engaging Father’s Day campaigns

By Lisa Mayer
Jun 05, 2017

Boost Subscriber Engagement with Triggered Emails

In Q1 2017 triggered emails generated 5x the CTO rate of regular emails

Triggered emails are a highly effective way to build a relationship with subscribers and boost engagement.

By Lisa Mayer
May 23, 2017

Customer-Centric Monthly Marketing Calendar: June

Check out seasonal marketing themes in June

Check out our June calendar for a list of events and holidays like Best Friend's Day and Father's Day, then get inspired by examples of timely seasonal campaigns.

By Jill Hartling
May 16, 2017

Personalize Marketing through Context

Provide timely, relevant customer experiences

Context is the key to unlocking the mantra of digital marketing: “delivering the right message at the right time, through the right channel”.

By Lisa Mayer
May 10, 2017

Optimize Email Design for Mobile and Images-off

3 Email Design Strategies that Improve Click Rates

Email marketers have to balance the value of images with the need to get their message across to those who don’t see the images.

By Kyle Henderick
May 03, 2017

One Brand, One Mission, One Partner

One Brand, One Mission, One Partner

With the ever-growing complexity of the marketing landscape, Yes Lifecycle Marketing is striving to be the SINGLE partner brands look to for all their marketing needs.

By Michael Fisher
Apr 20, 2017

6 Best Practices to Create Website Registration Forms that Convert

Improve acquisition and conversion

Filling out online forms to get access to content or a special offer is about as fun as waiting in line at the DMV or working your way through an automated phone menu.

By Dan Speers
Apr 17, 2017

4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

Marketers should harness the major benefits of creating a cross-channel win back strategy in advance of the upcoming holiday season.

By Kimberly Snyder
Apr 13, 2017