Check out this infographic and learn 3 types of triggered campaigns that can boost email revenue.
As a VP of marketing at Yes Lifecycle Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of quality content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Lifecycle Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Lifecycle Marketing's one-of-a-kind quarterly benchmark reports.
In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.