Email is typically a required field for online purchases and the option to subscribe for a brand’s mailing program is prominent during check-out. The in-store purchase experience, while different, can be just as valuable. With many retailers transitioning to e-receipts, asking for an email address at the register is almost expected.
Additionally, real-time incentives for signing up can delight consumers leaving them with a feeling of instant gratification, exclusivity, and excitement about what’s to come to their inbox. If the goal is to keep the transaction at the register short, consider signage or cards throughout the store (beginning of the checkout line, dressing room, aisle displays, etc.) where a customer might feel they have the time to complete the sign-up process. Portable technology such as tablets can make this process effortless for potential subscribers.
For most industries, tablets can provide your staff the mobility to collect email addresses at tables after a meal, performances, sporting events, conferences, local events such as farmer markets/craft fairs, trade shows, etc. By implementing this simple and cost-effective enhancement of your in-store experience, the opportunities to grow your list can go with you anywhere!