We’re almost halfway through 2016 and the year is starting to take shape. We’ve slimmed down on options in the presidential race, the Blackhawks proved they are, in fact, not invincible in hockey (#chicagobias) and Leo finally received that much-deserved first Oscar. Most importantly we’re about to hit a stretch that everyone in the US can support, summer!
Before you trade in dress shoes for flip flops and business casual attire for swim gear, give your marketing KPIs a once over; the time is right. Halfway through the year means there are still a few months left to adjust your marketing strategies in order to hit those very optimistic revenue projections you were assigned for 2016.
This year retailers are either thriving with the help of digital innovation or struggling with that traditional mall presence. The good news is that retail sales are up 1.3 percent in April and trending above forecast for the year meaning there is still time to adjust course just in time for the big-prize holiday season. As we know from last year the trend in spending is shifting online during major holidays in 2015, which means retailers need to take charge of the digital wave before they drown in it. It’s no longer as simple as a website refresh. Retailers need to evolve their purchase process in ways that make products accessible, selection plentiful, and the buyer experience unique, quick, and to-the-point. This can be QUITE the daunting task (especially in half of a year)! Good news, we’ve got you covered. We’ve identified Eight Online Retail Strategies to Implement before Q4 and for those who hate reading whitepapers or are short on time I picked 3 of my personal favorite recommendations to move on ASAP. Let’s dig in.