Whether you’re aiming to drive signups/registrations for a sweepstakes, purchases, or social channel followers, measuring how effective your campaign is at achieving its overall goal is imperative. If you send an email to your one million customer base with a new offer, and only five individuals redeem said offer, with a conversion rate of 0.0005%, your goal of increasing revenue was most likely not met.
To track conversions, you’ll need to make sure your web analytics solution is tied to your Email Service Provider, for example, via pixel tracking.
3. BOUNCES: THE PERCENTAGE OF USERS WHO DID NOT SUCCESSFULLY RECEIVE YOUR EMAIL. Formula to calculate Bounce Rate: