To many people, July 4th means fireworks, BBQs, and celebrations with family and friends. To the savvy email marketer, it is also an opportunity to create innovative campaigns that celebrate the holiday while engaging subscribers.
With the Fourth of July right around the corner, have you taken the necessary steps to ensure your email campaigns skyrocket like a firework and don’t burn out like a dud sparkler? Follow the tips below for a successful holiday:
1. Get patriotic
Celebrate the holiday with a patriotic look and feel. Utilize the red, white, and blue color scheme. What else should you include? It’s up to you.
With symbols like the American Flag, fireworks, and stars and stripes, there is plenty to work with. Additionally, with all the competition in the inbox, make sure to choose a subject line that relates to the holiday but is also clever and creative enough to stand out.
2. Context is key
July 4th is one of the biggest holidays of the summer, which makes it a perfect time to make a lasting impression with your audience.
As a marketer, it is vital that you are able to find a connection between your brand and the holiday. Doing this successfully will allow you to connect with customers and add new ones. For example, retailers may want to use this occasion to feature patriotic merchandise in a red, white and blue color scheme.
3. Timing is everything
It is import to determine when the best time to reach your audience is. How did your July 4th campaigns perform last year?
How early did you start sending emails related to the holiday and which days brought in the highest revenue? Use past results to determine how you will approach this year’s campaign.
4. What will you offer?
You also must determine whether or not to provide your audience with an offer. Holidays tend to be a competitive time for consumer dollars and many businesses offer sales in order to gain attention in the inbox. Providing your audience with offers and promotions can be a great way to drive traffic and incentivize sales.
However, it is not mandatory during this time. For some brands, it may be best to send a holiday-themed message in order to increase awareness and build relationships with your audience.
How are you celebrating July 4th? We would love to know. Feel free to comment below.