Using our soon to be released Market Intelligence tool, our Strategic Services team discovered that over the holiday period, online retailers were sending approximately four tweets to every one email, often staggering an 'offer tweet' in between 3-4 'engagement tweets'. Twitter is a great channel for interacting with current and prospective followers and it can also be utilized to spread the word on special promotions and grow your email list. There are three simple steps to follow to make this happen:
Step 1 - Setup a Sign Up Form
While you may already have an email sign up form in place to use, you will want to review it for a few key aspects:
Step 2 - Tweet your Message
There are multiple ways you can motivate your followers to opt-in to your email list.
Step 3 - Track growth and interest
After you have sent out your Tweet (you may wish to repeat the Tweet using slightly different wording over a few days, but with the same sign up link), track how many link clicks you have received (using a service like the aforementioned bit.ly) and how many subscribers have signed up. You can also track these sign ups as a special segment to experiment with specific offers and content to see how email subscribers that also follow you respond to different messages.
Adding your email sign up to your Twitter communications is a quick and easy way to further engage your audience. Just remember to keep your Twitter 'voice' the same when you tweet your information and highlight the value of signing up for emails to see your list start to grow.
What ways in social media are you utilizing to build your email list?