Congratulations, you’ve gathered a large list of opt-ins for your email marketing program. So what do you do now? Blasting your entire audience with impersonal, generic content is unlikely to work if you’re aiming to catch the eye of attention-challenged users in a competitive inbox. How do you engage your customers by speaking to each of them individually? By developing a segmentation strategy of course!
Email segmentation is a great way to connect with your audience and increase conversions. It allows marketers to speak more intelligently to consumers through personalized, relevant content. Although all the data in your program and the myriad ways you can use it for segmentation can seem overwhelming, there are several steps that can help you simplify the process: