Filling out online forms to get access to content or a special offer is about as fun as waiting in line at the DMV or working your way through an automated phone menu. Those online forms, however, are often a digital marketer’s most effective way to convert site visitors into new subscribers. That’s why designing registration forms with the user in mind, making them fun and interactive, can make the difference between an abandoned page and a conversion. Check out the 6 best practices for creating effective registration pages below.
1. Less is More: Limit the number of fields
The biggest mistake marketers make when designing website forms is asking for too much information, too soon. Each additional question or field you include in your form reduces conversion and increases abandon rates. This is why the most effective form is a simple, single input email form.
Unless it’s absolutely critical, leave it out.