Jason Warnock believes marketers can apply the ideas behind the popular flashback app to create a powerful email marketing strategy
With more than six million daily users, the Timehop app has clearly resonated with consumers. It’s a fun app, but it can also feel a little daunting because it forces you to face moments from your past by automatically retrieving old photos and posts from Facebook, Twitter, Instagram and other social media sites.
Like other successful apps, Timehop has spawned a wave of knockoffs eager to take advantage of the concept. For example, earlier this year, Facebook released “On This Day,” a feature that integrates the Timehop concept into the platform’s user experience.
As the popularity of the Timehop concept continues to expand, the big question is whether or not flashback features have a practical application for brands. Specifically, is it possible to hijack the Timehop concept as an email marketing strategy?
Why Timehop and Email Marketing Are a Great Match
There’s a strong case for incorporating the Timehop concept and flashback features into email marketing campaigns. Triggered emails that remind customers of previous purchases and incentivize them to make additional purchases of similar items have the potential to deliver significant wins for online retailers, as well as consumers.
These are a few Timehop concepts that you could integrate into email marketing campaigns:
Read part 2 in tomorrow’s post about “How to Apply the Timehop Concept to Email Marketing”