This year, don’t forget that Big Data and Email Marketers have been bedfellows for decades and competitive insights can allow your brand to offer more targeted, relevant and in short, better, experiences to your target customers. Of course, these types of insights often come at the price of time-consuming and daunting manual data pulls with no efficient alternatives. In other words, as multichannel competitive data has become readily available, new technology has lagged in providing a way for marketers to successfully track, report, and analyze it.
To close this gap, today, we released the latest version of our competitive intelligence tool, Yesmail Market Intelligence, a single platform that collects campaign and engagement data from the seven digital channels listed above. By eliminating the need for manual data pulls, mining and presentation development, the tool lets marketers analyze campaign performance and improve their programs through insights into their competitors’ strategy. For example, through a partnership with the Mark Cuban-sponsored tool MixRank, Yesmail Market Intelligence grants marketers access to creative and performance metrics, such as number of views, for display ads across the Google AdSense network. Market Intelligence also provides screenshots of competitors’ website pages as well as in-depth engagement and deliverability metrics for email campaigns, including inboxing rates, open rates, delete after open rates, and delete without open rates.
In the end, Big Data shouldn’t cause you to lose sleep at night. However, if it does, you should be restless thinking about the boundless possibilities it provides for your marketing campaigns.