Marketers frequently ask which day of the week generates the highest email engagement. While the answer to this question has greatly influenced many email marketing strategies, it’s not as black-and-white as marketers think. Based on analysis of over 7 billion emails sent in Q2 2016, check out this infographic to find out which days of the week achieved highest engagement and conversion.
Ultimately, the best day of the week for email deployment can often be influenced by a variety external factors such as shifts in consumers’ lifestyle or habits, seasonal events, or weather. Identifying the optimal emailing day is a continuous process, threfore marketers should consistently test and take into account brand-specific factors like business goals and purchase cycles as well as external factors like unique seasonal events when determining their best send days.