Mother’s Day is one of the most versatile holidays of the year as it can be particularly relevant to a variety of industries – hospitality, travel, retail, consumer services, and more – and, as the number of holiday-themed campaigns continues to increase year-over-year, it’s sure to get a lot of traction with both brands and consumers.
Mother’s Day is also about emotions – gratitude, love, affection, and even encouragement. As such, brands need to incorporate the emotions of the holiday into their marketing efforts in order to be relevant and purposeful with their campaigns.
To help marketers find the right voice for their Mother’s Day-themed emails and identify the most effective subject lines, Yes Lifecycle Marketing, in partnership with Persado, analyzed over 118K emails sent within two weeks of Mother’s Day over 2014 and 2015.
The subject line, while it may appear to be the simplest component of an email campaign, can be rather complicated. There are different subject line elements that can play a significant role in engagement, ranging from the offer description and positioning of the key word (in this case, ‘Mother’s Day,’) to the type of emotions a subject line elicits.