We're moving into the most lucrative season of the year - Christmas. As a marketer, this is the time you've planned, budgeted, and waited for all year. You've spent long hours working with merchandising to make sure you have the right discounts and prices in place, your messaging is getting its final touches, and you're ready to reap all the rewards for your hardwork. But, have you made sure to pay attention to your data?
A few key points:
With so much time, resources, and budget dedicated to holiday campaigns, you need to make sure you have accurate and relevant data in order to increase deliverability and conversion rates.
The following 4 tips can easily be implemented before your mail drops to ensure your data is clean, accurate and most importantly - actionable.
Before you mail, I urge you to think about the last time you've had your data reviewed and cleansed. In comparison, the minimal time spent doing so could drastically increase the performance of your holiday campaigns.
Yes Lifecycle Marketing can help! Click the button below to learn about our free data integrity analysis!