With Halloween behind us, it’s time for marketers to ramp up their November holiday marketing efforts and start building excitement for Thanksgiving. According to analysis from our recent Holiday Report, the key to maximizing engagement is to go beyond using a greeting-based subject line and incorporate a relevant and personalized CTA and/or message. Based on those findings, here are three content directions marketers should consider for their Thanksgiving campaigns:
- Give thanks to your customers for their loyalty and combine that with a compelling ‘limited time only’ Thanksgiving sale
- Offer Thanksgiving help via value-added content, applications, and services like checklists, decorating ideas, hosting tips, etc.
- Focus on urgency by adding deadline reminders and prep checklists as the holiday approaches
To help marketers develop effective promotions for Thanksgiving, we’ve summed up some quick tips in the infographic below and highlighted 3 well-executed email creatives that generated high open rates in 2015.