If you’re like more than a third of people, you selected “D.” In a Qualcomm survey, 37% of respondents admitted to checking their mobile device every 30 minutes or fewer. To put this into perspective, it was estimated that more than half the U.S. population (57.3%) would have a smartphone by the end of 2013. You do the math.
Smartphones have become perfect companions to our fast-paced lives and 75% of owners in the U.S. use their device to access email, which has become the #1 smartphone app. What’s more, a recent Yesmail report reveals that we’ve reached the tipping point where more email opens occur on mobile devices than computers: 55% versus 45%. The same analysis finds that in Q4 2013, 50% of consumers opened emails exclusively on a mobile device, a 10% increase over the previous quarter. Even more significant, this marks a 64% jump of mobile-only viewership between June and December.
At the same time, “hybrid” email viewership—as in, reading messages on a mobile device and computer interchangeably—was headed on a downward slope. Hybrid email viewers decreased by nearly 40% between Q3 and Q4, and in only six months, dropped a striking 72%.