Halloween campaign tips and examples

October 31st marks the first major holiday to kick off the Q4 holiday shopping season – Halloween! Since the big day is a few weeks away, there’s still time to refine and optimize your Halloween-themed campaigns.

According to a recent NRF Survey, Halloween spending is expected to reach $8.4 billion this year, an all-time time high in the survey’s 11-year history*. So before you get your wicked costumes and spooky décor set up for a Halloween party, make sure your campaigns are primed to connect with shoppers eager to spend big this year.

Based on analysis from our 2016 Holiday Report, check out the tips from this infographic and then view 3 well-executed creative examples for ideas to help you get the most out of the big day.

[Walgreens] Subject line: 50% OFF extended - act quick! Order Halloween pics & gifts today

The email from Walgreens scored an impressive 25.7% open rate in 2015, likely due to the descriptive subject line that included both a clear tie-in with Halloween and an urgent call-to-action to an appealing offer.  

[Bed Bath & Beyond] Subject line: Halloween recipes, party ideas & inspiration. Your 20% online offer is waiting.

This Bed Bath & Beyond email from 2015 is chock-full of value-added content ranging from Halloween food and cocktail recipes to decorating tips for a monster bash, all of which are likely the reasons behind the email’s high open rate of 16.9%. 

[Williams Sonoma] Subject line: Halloween Savings up to 50% Off + Free Shipping on Spooky Treats - Today Only!

A great example of combining both a clear promotional tie-in with the holiday and highlighting a strong offer with an urgent call-to-action is shown in this email from Williams Sonoma, which received a high open rate of 21.6%. The added reminder (5 days left for Halloween delivery) within the email body also works well to encourage action beyond the open. 

For additional strategies and creative examples for Halloween and other upcoming holidays in the 4th quarter, check out our Holiday Toolkit

 

*https://nrf.com/media/press-releases/halloween-spending-reach-84-billion-highest-survey-history

Creative Sources:

Author Bio

Gurjit Sandhu

Gurjit Sandhu has been in digital and direct marketing for over 6 years, delivering marketing and event management solutions in both fast-paced corporate and entrepreneurial environments. Energized by strategic thinking and the power of marketing technology, she collaborates closely with cross functional teams at Yes Lifecycle Marketing to spearhead multi-channel communications that highlight product innovations in email marketing.