October 31st marks the first major holiday to kick off the Q4 holiday shopping season – Halloween! Since the big day is a few weeks away, there’s still time to refine and optimize your Halloween-themed campaigns.
According to a recent NRF Survey, Halloween spending is expected to reach $8.4 billion this year, an all-time time high in the survey’s 11-year history*. So before you get your wicked costumes and spooky décor set up for a Halloween party, make sure your campaigns are primed to connect with shoppers eager to spend big this year.
Based on analysis from our 2016 Holiday Report, check out the tips from this infographic and then view 3 well-executed creative examples for ideas to help you get the most out of the big day.