The important factor to consider here is not only how this will increase the overall customer experience, but also how this will improve the brand’s value proposition – in real-time at the store level. Mobile POS allows in-store associates to recreate that old “shopkeeper” experience in the modern world. In real-time, store associates will be able to update customer data, as well as obtain customer data from their corporate database. This helps them provide more relevant offers, adjust offers in real-time to close a sale, and develop an overall personalized approach.
Most retailers still expect brick and mortar stores to be their top source of revenue in the foreseeable future. By utilizing mobile technology within the store, retailers can potentially increase sales, increase the quality of their customer data across all data points (collect email, home address, update purchase information, quickly and in real-time) and most importantly, improve the brand experience, which in turn, increases the long-term value of customers.
For more information, please download the survey here: "Breaking Through Customer Engagement Barriers"