Fourth of July is perhaps the most important holiday in the U.S., so many brands might think they can leverage the pride, awe and other emotions associated with this holiday to craft email campaigns that drive sales. Our research reveals, however, that emotionally charged email subject lines don’t necessarily lead to fireworks for consumers, so to speak.
Regardless, the holiday remains a great reason to reach out to consumers via email, but brands should do so carefully.
To help marketers curate the most effective subject lines and write content with the right voice for their Fourth of July-themed emails, Yesmail, in partnership with Persado, analyzed over 17,500 unique subject lines from emails sent 15 days before the Fourth of July from 2013, 2014 and 2015.
With the number of holiday-themed campaigns increasing year-over-year, the right subject lines can help brands stand out from the noise and encourage subscribers to open. From Mother’s Day to peak marketing events like Black Friday and Christmas, a subject line with the right tone, keyword positioning, and emotional language can be just the trick brands need to turn an unsuccessful email campaign into one with ample return on investment.