I had a chance to chat with Kristin Kleweno and Jason Warnock and got a sneak peek at their deck for the upcoming webinar on February 2nd, 'Digital Channel Analysis: How top retailers used email, Facebook, Twitter and YouTube during the 2011 Holiday Season' In this webinar, Kristin and Jason provide in-depth analysis and insights from 100 of the top 500 online retailers who were randomly selected based on the key holiday spending periods (Cyber Monday, Black Friday etc.).
When looking back, a record number of email marketing campaigns were sent out to help fuel a sales increase. They did just that, as analysts' reports showed a between 15-20% growth for Cyber Monday alone. After learning this and being a data geek, I couldn't wait for Kristin and Jason to take a deeper dive into the actual data and trends behind retailers' digital approaches this 2011 holiday season.
A few exciting trends they focused on (just a few):
Needless to say there is some exciting data and trends they plan on sharing, and while I was sworn to secrecy to not spoil all of them in this post, I am able to share a few of trends from the top 100 retail marketers.
So as you continue to put strategies in place for 2012, there is no better period to learn executable strategies than the busiest and most exciting time of the year for digital marketers, the holiday season.
Be sure to register and join them tomorrow at 11am PT (1pm CT, 2pm ET) to learn and gain insights that will impact your digital marketing strategies for 2012 and beyond.