At this point, every marketer has heard of responsive design and recognized the need to implement it in email campaigns. While brands that have lagged in responsive design adoption probably already have it as their #1 priority, our most recent benchmark report identified another major reason why marketers should act with escalated urgency. The reason is that responsive design is a DETERMINING factor in both mobile and, perhaps surprisingly, desktop click-to-open rates.
First off, let’s start with a little bit of a refresher.
Responsive emails are designed to automatically adapt to screen size and provide an optimal viewing and interaction experience. It ensures readability and preserves the visual appeal of emails by stacking email section in accordance with the dimensions of a consumer’s device. This creative from Domino's is a great example of well-executed responsive design.