Over the next few weeks, Gmail’s 425 million users will notice that something’s different. The world’s largest email service (it blew past now-defunct Hotmail in terms of unique users) will soon offer a feature that automatically filters incoming emails into separate tabs based on the type of each message.
Google will give Gmail users the option to organize their inbox into some or all of the categories below.
You’ll be able to move messages between categories or set filters in case Gmail incorrectly sorts your emails. It will then adapt to your sorting preferences. If you don’t like this new inbox, you can switch off the filter categorization and stick to your current Gmail settings (i.e. the “classic” Gmail inbox or other optional inbox views).
What does this mean for email marketers?
As Gmail gradually rolls out this new sorting feature, we’ll be keeping a close eye on inboxing and email engagement rates to monitor any sort of fluctuations. We don’t expect any drastic changes to take place though. Here are our initial predictions:
Time will tell how these new Gmail features impact both the user experience and email marketing tactics, but we’ll keep you updated as developments unfold.