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Explained: Toys"R"Us on eBay Responsive Email

Mobile email design

What you’ve just witnessed is responsive design—almost like magic for marketers, and the talk of the town these days. Last year, eBay, one of Yesmail's clients, approached our creative team because they wanted a responsive design version of a holiday email. Our new version of the message, targeted towards shoppers who followed Toys R Us on eBay, was meant to stay consistent with their other seasonal marketing.

By Alyson Coutts
Mar 28, 2013