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What Apple Watch Could Mean for Email Marketers

Apple Watch and Email Marketing

The Apple Watch could be very significant for marketers because it will be a new platform that they will have to be prepared for when deploying emails...

By Anshul Sharma
May 13, 2015

Subject line "Madness" bracket - And our winner is...

Did you guess it right?..

Here’s a hint - ultimately it was the retailer most relevant to college sports that took the trophy.

By Anshul Sharma
Apr 07, 2015

Subject line “Madness” bracket - The final two brands in our championship match!

Here are the final two

We’ve reached the final matchup of our Subject line “Madness” bracket!

By Anshul Sharma
Apr 06, 2015

Subject Line “Madness” Bracket - The Final 4 Four Brands Revealed!

Check out the 4 brands

On Tuesday we announced our elite 8 brands with the top open rates for college basketball-themed emails.

By Anshul Sharma
Apr 02, 2015

Subject Line “Madness” Bracket – See Our Elite 8 Brands

Find out which brands advanced

We’re now down to our elite 8 brands - check them out below.

By Anshul Sharma
Mar 31, 2015

Subject line 'Madness' bracket - Brands in the Sweet 16

Today, we reveal the brands that moved on to the sweet 16 round. Did your favorite March Madness brand make it? Find out below.

Today, we reveal the brands that moved on to the sweet 16 round. Did your favorite March Madness brand make it? Find out below.

By Anshul Sharma
Mar 27, 2015

Introducing Yesmail’s Subject Line ‘Madness’ Bracket

We’d like to introduce you to Yesmail’s inaugural Subject line Madness.

A bracket-style competition in which we reveal which college basketball-themed email marketing subject line from various brands garnered the highest open rate

By Anshul Sharma
Mar 25, 2015

Using Big Data and Preference Centers to Personalize Email Marketing

Personalized Marketing

Understanding what marketers feel is important is a good way to predict the next big trends in email marketing...

By Anshul Sharma
Mar 16, 2015

The New All-in-one Outlook App for iOS and Android

Outlook email app for iOS, Android

Outlook recently launched its new mobile application for iOS and Android in an effort to be the primary, all-encompassing email app for users on the two largest mobile software platforms...

By Anshul Sharma
Feb 12, 2015

Deliverability Tips For Inboxing Success: Setting Subscriber Expectations And User Preferences - Part 2 Of 2

Maintain a long-term meaningful relationship with your customers

How do you maintain a long-term meaningful relationship with your customers after they have signed in? Read on to learn more.

By Anshul Sharma
Jul 14, 2014