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2 Tips for Getting the Most Out of your Marketing Database

Marketing Database

As a company, we’ve been hosting and building marketing database for over 40 years. It’s in our DNA. Combined with our rich data assets, we know what we’re doing when it comes to database marketing. In this post we'll discuss data management and integration and why it is the foundation to multichannel marketing.

By Anthony Pauley
Apr 21, 2016

4 Reasons Marketers Need Personas

Personas

There’s something refreshing about receiving a personalized marketing message – especially if you find value in it.

By Anthony Pauley
Feb 25, 2016

Reduce customer attrition and improve purchase rates...Just like See's Candies

Purchase rates

See’s Candies, a major retailer and wholesaler of high end candies was experiencing customer attrition due to a challenge in delivering personalized messaging over the right channel(s).

By Anthony Pauley
Feb 19, 2016

Forget Big Data for a Minute, and Focus on Your Customer Data

Customer Data

As an industry, we’ve been saying it for years. Marketers must become data-driven ( I want to be clear here, I am not speaking about Big Data or the Internet of Things, this is just plain old demographic and transactional data) in order to becoming successful.

By Anthony Pauley
Jan 22, 2016

Retailers, Are You Ready for the Day AFTER Christmas?

Day After Christmas

The holiday season is the most lucrative time period for retailers with annual sales expected to reach $630.5 billion in 2015 (up 3.7% from 2014) according to the National Retail Federation, accounting for up to 30% of a retailer’s annual sales. These numbers are indicative of the great work retailers have done to engage and drive consumers to their ecommerce and brick-and-mortar store fronts.

By Anthony Pauley
Dec 21, 2015

Are catalogs missing from your acquisition campaigns?

Acquisition campaigns

In today’s digitally-driven world, marketers need to create ways they can become relatable and stand out against the competition for consumers' inboxes.

By Anthony Pauley
Oct 20, 2015

Using data to inform your marketing strategy

Data

We recently published a report in conjunction with Retail Touchpoints on how marketers can better engage customers across their individual lifecycle journey at the store-level. What we found when reviewing the data for this survey was that retailers (and I suspect ALL marketers) have two common business challenges:

By Anthony Pauley
Sep 18, 2015

Yes Lifecycle Marketing at MediaPost’s Cross-Channel Marketing Insider Summit

MediaPost’s Cross-Channel Marketing Insider Summit

MediaPost’s Cross-Channel Marketing Insider Summit

By Anthony Pauley
Aug 14, 2015

Customer Data = The Key to Success

Customer Data

There are a lot of statistics on how many marketing messages consumers can be exposed to in a given day. While it appears they are thrown about rather arbitrarily, the one thing that we can be certain of, is that we do in fact see a lot of advertising throughout the day mostly due to mobile and digital technology.

By Anthony Pauley
Jul 21, 2015

Keys to Implementing a Marketing Database

Marketing Database

When it comes to marketing databases, the first thing that comes to marketers' minds are the user-interfaces, or more commonly, the campaign management tool.

By Anthony Pauley
Jul 15, 2015