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4 Basic Email KPIs you Should be Analyzing and Why

Start creating or realigning goals

To help you set goals and analyze performance, here are four basic email KPIs you should be monitoring daily and monthly.

By Blair Bauer
Jun 22, 2016

Birthday Email Programs: The Gifts That Keep on Giving

Birthdays: everyone has one…and yet not all email marketers wish “Happy Birthday” to their customers.

Email marketers can improve brand loyalty, consumer engagement and ROI by wishing their customers “Happy Birthday” through email marketing campaigns.

By Blair Bauer
Apr 04, 2013