Yahoo! Releasing Inactive Email Addresses
Yesmail’s Deliverability team has spent time reviewing this upcoming change, which Yahoo! says will take effect on July 15th.
It’s important for all marketers to fully understand what impact this change will have on sending email to Yahoo and for maintaining a strong reputation with this major ISP. Overall, any email marketer that is already following deliverability best practices shouldn’t be too concerned about Yahoo!’s upcoming changes. On the other hand, if you aren’t following the rules, now is a good time to start. To help you understand how some basic deliverability best practices apply to Yahoo!’s update, we’ve outlined a few key categories for you below.