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Important Update to our Privacy Policy

Yes Lifecycle Marketing is committed to ensuring that your privacy is protected. On May 24, 2018 we updated our privacy policy to comply with the General Data Protection Regulation (GDPR).

Please review the updates to our Privacy Policy and contact us with any questions. Thank you!

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Mobile Email Apps: Where They Are and Where They Are Headed

Email apps are evolving, and how might that affect mobile engagement

Current mobile email app landscape, what most mobile consumers are using today to engage with email and what the future holds.

By Dan Mailloux
Apr 20, 2016 Automatically Rendering Email Images and Links

Email Rendering

Lately, many marketers have been asking how each of the major email providers (AOL, Gmail,, and Yahoo) renders a message after a subscriber opens...

By Dan Mailloux
Feb 06, 2015

Data Hygiene: More Important Than Ever

Data management and data hygiene are more important than ever and should never be ignored.

If a marketer’s list contains a significant amount of harmful data—including spam traps and hard bounces, among other things—it can cripple an email program...

By Dan Mailloux
Nov 19, 2014