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6 Best Practices to Create Website Registration Forms that Convert

Improve acquisition and conversion

Filling out online forms to get access to content or a special offer is about as fun as waiting in line at the DMV or working your way through an automated phone menu.

By Dan Speers
Apr 17, 2017

5 Best Practices for Developing Effective Email Preference Centers

Email Preference Centers

Enter email preference centers. An email preference center allows customers to choose email frequency and content topics that better suit their preferences OR completely unsubscribe. It is instrumental in limiting the number of opt-outs by letting customers segment themselves for you.

By Dan Speers
Nov 03, 2016

4 Email Marketing Tips for a Stress-Free Holiday

The busiest time of year for many marketers is just around the corner.

And with it comes not only excitement for the holidays, but also pressure to capitalize on Q4 opportunities

By Dan Speers
Nov 18, 2015