Getting your direct mail campaign ready for the holiday's
We're moving into the most lucrative season of the year - Christmas. As a marketer, this is the time you've planned, budgeted, and waited for all year. You've spent long hours working with merchandising to make sure you have the right discounts and prices in place, your messaging is getting its final touches, and you're ready to reap all the rewards for your hardwork. But, have you made sure to pay attention to your data?