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Tips to Improving Campaign Effectiveness With Behavioral-Based Insights

Behavioral-based insights

As a marketer, you need to create the most effective message that will resonate with your customers. However, your customers don't all look alike. They are young and old, men and women, each with unique tendencies when interacting with your brand.

By Erica Lievens
Mar 29, 2016

Determining the Right Marketing Method in a Millennial World


Having millennials behind a brand is one of the biggest goals for marketers. They’re easy to attract being on a computer or mobile most of the day. They shop, pay bills, get directions, look for the next best recipe, all digitally. With email, display and retargeting techniques it’s simple to reach millennials with a variety of platforms.

By Erica Lievens
Nov 20, 2015

The Next Generation of Social Analytics Is Here

Social Analytics

Although analytics go hand in hand with digital marketing, some marketers haven’t delved into the different types and capabilities analytics can offer, such as social analytics. In recent years, social analytics has become a go-to source for consumer insight.

By Erica Lievens
Oct 02, 2015

[Part Two] 10 Ways to Strategize and Implement a Winning Marketing Campaign

Winning Marketing Campaign

In this series about campaign planning, we discuss 10 tips you can implement in order to create the optimal communication strategy for your new marketing campaign.

By Erica Lievens
May 07, 2015

[Part One] 10 Ways to Strategize and Implement a Winning Marketing Campaign

Winning Marketing Campaign

After much waiting and preparation, the time has come to go to market with a new product or marketing campaign to boost awareness, and your company needs to build a campaign plan that will produce favorable results. With all the marketing possibilities available these days, it takes some thought out strategic planning to come up with the best marketing plan for a specific product.

By Erica Lievens
Apr 30, 2015

Marketers, Put Your Customers First This Year


When it comes down to it, customers are what make a marketing strategy successful so it’s important that we listen to their interests...

By Erica Lievens
Jan 27, 2015

Data, Analytics, and Marketing Communications

Data, Analytics, and Marketing Communications

In our last post of this blog series introducing our newest whitepaper, we are going to look back at three important areas marketers can focus on when developing their strategies.

By Erica Lievens
Dec 15, 2014

Setting the Stage for a Successful Campaign Framework: Triggers


This week I will discuss the next step in our series about successful campaign framework: triggers. Using the right trigger to reach customers is another important method for reaching the right audience at the right time.

By Erica Lievens
Oct 17, 2014

Setting the Stage for a Successful Campaign Framework: Analytics


Our next post in our engagement framework series will discuss how using analytics as part of your marketing plan will help you learn key characteristics about your customers such as demographics, purchase history, best time and place to reach them and most importantly, what drives them to click an offer.

By Erica Lievens
Oct 13, 2014

Setting the Stage for a Successful Campaign Framework: Actionable Data

Actionable Data

Blog about data, analytics and triggers and how they can work together to create a successful campaign framework.

By Erica Lievens
Oct 03, 2014