Two channels that Gen Z uses differently from older cohorts
Recognizing the unique preferences of Gen Z will allow brands to stand out against all of the clutter
Generational differences when it comes to purchasing behavior
Three of the four generations ranked price as the most important motivator for brand loyalty
Check out seasonal marketing themes in May
Check out our May calendar for a list of events and holidays like Memorial Day and Mother's Day, then get inspired by examples of timely seasonal campaigns.
Some retailers have mastered the art of offering rich promotional offers for extended periods, from free shipping to heavy discounts.