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How to Reach Gen Z: Two Channels to Know

Two channels that Gen Z uses differently from older cohorts

Recognizing the unique preferences of Gen Z will allow brands to stand out against all of the clutter

By Erin Gade
Jun 25, 2018

Price Consciousness Bridges the Generational Divide When It Comes to Purchasing

Generational differences when it comes to purchasing behavior

Three of the four generations ranked price as the most important motivator for brand loyalty

By Erin Gade
Jul 24, 2017

Customer-Centric Monthly Marketing Calendar: May

Check out seasonal marketing themes in May

Check out our May calendar for a list of events and holidays like Memorial Day and Mother's Day, then get inspired by examples of timely seasonal campaigns.

By Erin Gade
Apr 12, 2017

3 Tips To Implementing A Flash Sale

Flash Sale

Some retailers have mastered the art of offering rich promotional offers for extended periods, from free shipping to heavy discounts.

By Erin Gade
Jan 13, 2016