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3 Email Marketing Triggers You Are Not Implementing But Should

[Infographic]

Find out the remarkable metrics behind these 3 email trigger campaigns.

By Ivy Shtereva
Oct 10, 2017

[Video Interview] Myths and Realities about Millennial Shoppers

Get insights on millennial shopping behavior

Are Millennials turning away from brick-and-mortar shopping? Find out.

By Ivy Shtereva
Sep 05, 2017

Independence Day: The Email Subject Lines that Do and Don’t Work

Regardless, the holiday remains a great reason to reach out to consumers via email, but brands should do so carefully.

To help marketers curate the most effective subject lines for Fourth of July-themed emails, we analyzed 17,500 unique subject lines from 2013 to 2015.

By Ivy Shtereva
Jun 27, 2016

Seasonal Campaigns that Lead to Conversion: Why Marketers Shouldn't Forget about Father's Day in 2016

Learn how well past Father's Day Campaigns performed

Father's Day is a holiday that most industries can easily leverage in their marketing campaigns.

By Ivy Shtereva
Jun 10, 2016

Emotive Subject Lines for Mother's Day: What Makes Subscribers Open Emails

Mother’s Day is also about emotions – gratitude, love, affection, and even encouragement.

Mother’s Day is one of the most versatile holidays of the year as it can be particularly relevant to a variety of industries – hospitality, travel, retail, consumer services, and more – and, as the number of holiday-themed campaigns continues to increase year-over-year, it’s sure to get a lot of traction with both brands and consumers.

By Ivy Shtereva
May 02, 2016

The First Step to Cross-Channel Marketing: Collecting Emails across Social, Web, Mobile, In-Store

Brands indicated that integrating email with other digital channels is among their top 3 priorities for 2016

In a new Channel Report, Yesmail asked almost 200 retailers to identify their digital marketing priorities for 2016.

By Ivy Shtereva
Jan 19, 2016

The Cyber Monday and Black Friday Post Mortem

Black Friday and Cyber Monday can make or break many brands’ final quarter or even entire year

To prepare marketers for the rest of the holiday season, we analyzed Black Friday and Cyber Monday data from 2014 and 2015 from Yes Lifecycle Marketing clients.

By Ivy Shtereva
Dec 04, 2015

How to Go from Mobile-Friendly to Mobile-Actionable Email

Mobile email best practices

Marketers should not just be thinking about mobile-friendly design but consider the mobile context to boost subscriber engagement and conversion.

By Ivy Shtereva
Sep 02, 2015

Most Brands are Slow to Embrace Instagram, Restaurants Lead All Industries

Instagram has climbed to the top 3 most popular social channels among consumers

A multi-channel social plan can further nuance a brand’s digital reach and Instagram should be a part of it.

By Ivy Shtereva
Mar 23, 2015

How Retail Brands Can Best Utilize Instagram

Even though Instagram has become one of the most popular social channels, brand adoption has been lagging.

The retail industry and its subcategories can greatly benefit from maintaining a presence on Instagram.

By Ivy Shtereva
Mar 20, 2015