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3 Email Marketing Triggers You Are Not Implementing But Should

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Find out the remarkable metrics behind these 3 email trigger campaigns.

By Ivy Shtereva
Apr 10, 2017

Independence Day: The Email Subject Lines that Do and Don’t Work

Regardless, the holiday remains a great reason to reach out to consumers via email, but brands should do so carefully.

Fourth of July is perhaps the most important holiday in the U.S., so many brands might think they can leverage the pride, awe and other emotions associated with this holiday to craft email campaigns that drive sales.

By Ivy Shtereva
Jun 27, 2016

Seasonal Campaigns that Lead to Conversion: Why Marketers Shouldn't Forget about Father's Day in 2016

Learn how well past Father's Day Campaigns performed

To better understand how well Father’s Day-themed marketing emails perform, we analyzed more than 128,000 emails sent in the two weeks leading up to Father’s Day in 2014 and 2015.

By Ivy Shtereva
Jun 10, 2016

Emotive Subject Lines for Mother's Day: What Makes Subscribers Open Emails

Mother’s Day is also about emotions – gratitude, love, affection, and even encouragement.

Mother’s Day is one of the most versatile holidays of the year as it can be particularly relevant to a variety of industries – hospitality, travel, retail, consumer services, and more – and, as the number of holiday-themed campaigns continues to increase year-over-year, it’s sure to get a lot of traction with both brands and consumers.

By Ivy Shtereva
May 02, 2016

The First Step to Cross-Channel Marketing: Collecting Emails across Social, Web, Mobile, In-Store

Brands indicated that integrating email with other digital channels is among their top 3 priorities for 2016

In a new Channel Report, Yesmail asked almost 200 retailers to identify their digital marketing priorities for 2016.

By Ivy Shtereva
Jan 19, 2016

The Cyber Monday and Black Friday Post Mortem

Black Friday and Cyber Monday can make or break many brands’ final quarter or even entire year

To prepare marketers for the rest of the holiday season and provide a summary of this year’s major shopping days, we analyzed Black Friday and Cyber Monday data from 2014 and 2015 from Yesmail clients

By Ivy Shtereva
Dec 04, 2015

How to Go from Mobile-Friendly to Mobile-Actionable Email

Mobile email best practices

Marketers have been claiming the death of email is near for years. That myth couldn’t be further from the truth

By Ivy Shtereva
Sep 02, 2015

Most Brands are Slow to Embrace Instagram, Restaurants Lead All Industries

Instagram has climbed to the top 3 most popular social channels among consumers

However it remains a low priority for brands with only 23% of all marketers having an Instagram profile. Instead, marketers turn to the old staples to engage customers - 82% of brands have a Twitter presence, 80% are on Facebook, and 60% have a YouTube page.

By Ivy Shtereva
Mar 23, 2015

How Retail Brands Can Best Utilize Instagram

Even though Instagram has become one of the most popular social channels, brand adoption has been lagging.

The retail industry and its subcategories can greatly benefit from maintaining a presence on Instagram.

By Ivy Shtereva
Mar 20, 2015

Takeaways from MarketingSherpa Email Summit 2015

MarketingSherpa’s Email Summit

Last week, I attended MarketingSherpa’s Email Summit in Las Vegas...

By Ivy Shtereva
Mar 05, 2015