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Why email marketing has lasted five times longer than some first marriages

Ideas to embrace a smarter and more audience-focused strategy

After four decades, email marketing is still going strong. This blog discusses how brands and marketers can make the relationship last even longer.

By Jason Warnock
Jun 27, 2017

Can The Timehop Concept Work For Email Marketing? - Part 2

How To Apply The Timehop Concept To Email Marketing

Jason Warnock believes marketers can apply the ideas behind the popular flashback app to create a powerful email marketing strategy

By Jason Warnock
Oct 28, 2015

Can The Timehop Concept Work For Email Marketing? - Part 1

Why Timehop and Email Marketing Are a Great Match

Jason Warnock believes marketers can apply the ideas behind the popular flashback app to create a powerful email marketing strategy

By Jason Warnock
Oct 27, 2015

Email + Social Media = the PB & J of Marketing

So just what do people use social media for?

I’m always hearing marketers talking about what digital channel is most effective, email or social.

By Jason Warnock
Oct 09, 2014

The Digital Marketing Evolution: Welcome Back Email

Certainly a complementary digital strategy must exist between email and social to allow this participation to occur?

Marketers need their email and social strategy to talk to each other. Welcome Yesmail’s Social Attribution Intelligence.

By Jason Warnock
Jun 23, 2014

4 Things You Should Know About Your Competitors

Uncover best practices, gain inspiration, and find new ways to interact with customers by tracking several things about other companies in your market/industry.

Brand marketers shouldn't underestimate the value in monitoring the competition.

By Jason Warnock
Apr 16, 2014

3 Tips to Avoid Deliverability Issues During the Holidays

Email marketers can take proactive steps to avoid deliverability issues, especially during this critical holiday season.

Depending on a company’s industry and average email revenue, email inboxing problems can result in $50,000 to several million dollars of lost income.

By Jason Warnock
Nov 19, 2013

Join me at Shop.org…on my discount

Shop.org’s Annual Summit to help keep retailers’ heads from spinning.

Digital and multichannel retailers will come together in Chicago this September for Shop.org's Annual Summit.

By Jason Warnock
Aug 09, 2013

Competitive Data: Means to a Customer-Centric End

7 Marketing Channels, 1 Interface

Competitive data provides critical insights that can help you improve your own marketing strategy in key digital channels

By Jason Warnock
Jan 15, 2013

Apples to Oranges: Comparing Your Brand's Social Engagement to Your Competitors'

Planning your brand's social marketing strategy

Measuring Facebook engagement based on volume--the total number of 'likes' and comments does not tell the full story of social engagement impact.

By Jason Warnock
Jun 26, 2012