Evolution of Competitive Intelligence...at Your Finger Tips
Yesmail Interactive's latest Market Intelligence solution
Keeping tabs on your competition has always been a necessity for any company to protect their customer base. We see it every day with "Joe's gas station" shaving 2 cents off Shell's gas price down the road. In many organizations, analyzing a competitor's online marketing strategy has fallen into the hands of everyone from the email marketing associate to the senior marketing director.