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Verizon Drops Email Service: What Does It Mean For Marketers?

Our deliverability experts explain the situation

Yes Lifecycle Marketing’s Deliverability team wants marketers to know that while Verizon has announced they’re discontinuing their email service, there’s not too much they’ll need to do.

By Kevin Gallant
Apr 10, 2017

Inbox by Gmail's Glanceable Newsletter update: what it means for email marketers

Learn about the update and how email open rates are affected

Inbox by Gmail Update to Glanceable Newsletter - what to expect

By Kevin Gallant
May 19, 2016

3 Strategies to Collect Customers' Emails In-Store

In 2016 aligning online and offline customer data should be part of every savvy marketer’s strategy.

Welcoming in-store shoppers to your online marketing program – 3 ways and best practices to collect emails

By Kevin Gallant
Jan 21, 2016

With CASL Here to Stay, What Should Marketers Do Next?

CASL and Email Marketing

As more about CASL surfaces, we are here to help marketers understand how to strategically negotiate the new email marketing requirements.

By Kevin Gallant
May 27, 2015

Black Friday/Cyber Monday Email Marketing: What Happened

Black Friday weekend proved to be a quiet one from a blacklisting perspective

We reviewed the Black Friday/Cyber Monday email marketing campaigns for 29 major retailers for top trends and best practices.

By Kevin Gallant
Dec 16, 2014

Gmail Inbox: Key Features and Implications

Yesmail tested the new app's features to gauge the impact they could have on email marketers.

Gmail has continued to revolutionize the email industry by releasing Inbox.

By Kevin Gallant
Nov 11, 2014

What’s Your Brand’s Back-to-School Digital Marketing Strategy?

Yesmail analyzed back-to-school 2013 data from 50 top retailers.

Tips and best practices for back-to-school season. This is a time for marketers to take advantage of having consumers full attention.

By Kevin Gallant
Aug 18, 2014

How the Toronto Raptors catapulted their social follower base with “We the North” campaign

“We the North”

How the Toronto Raptors increased their social follower base with We the North campaign.

By Kevin Gallant
Jul 30, 2014

Yahoo/AOL Mail updates DMARC policy to 'reject'

DMARC stands for Domain-based Message Authentication, Reporting & Conformance.

AOL and Yahoo that have adjusted their DMARC policies to start auto-rejecting unauthorized email coming from their domains.

By Kevin Gallant
May 21, 2014