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4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

First, the nitty-gritty: while marketers sometimes use the terms ‘win back’ and ‘reactivation’ interchangeably, a win back strategy targets recent lapsed buyers and aims to propel them to buy again.

By Kimberly Snyder
Apr 13, 2017

Customer-Centric Monthly Marketing Calendar: February

Improve February engagements with these holidays and events

February is filled with opportunity to celebrate, engage and excite subscribers.

By Kimberly Snyder
Jan 24, 2017

A Cross-Channel Approach to Transactional Communications

To cater to consumer expectations, marketers should leverage a cross-channel approach.

Brands should consider incorporating the following cross-channel transactional touch points as part of their communication strategy:

By Kimberly Snyder
May 24, 2016

4 Steps to Organic Growth

Organic Growth

In this post, I will go over four organic opportunities that you can implement to help you build an organic growth strategy.

By Kimberly Snyder
Jan 15, 2016

5 Key Email Opportunities to Implement This Holiday Season

Holiday Season

Even though we're already at the mid-point of Q4, it is never too late to enhance and optimize your most effective marketing programs for the holiday season. In this post, we will go over five key opportunities which can propel your email program's KPIs this year.

By Kimberly Snyder
Nov 12, 2015

4 Steps to Creating a Customer-Centric Loyalty Program

Customer-Centric Loyalty Program

According to Bain & Company, in conjunction with Harvard Business School, a ‘5% increase in customer retention can increase a business’ profits by as much as 95%.’ By leveraging multiple channels and customer data within a scalable loyalty program framework, brands can build a personalized relationship with their most loyal customers which will increase retention.

By Kimberly Snyder
Sep 30, 2015