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Set Father’s Day Marketing Apart: Sell Experiences

Focus less on product or service and more on the memories a gift can create

7 Tips to inspire engaging Father’s Day campaigns

By Lisa Mayer
Jun 05, 2017

Boost Subscriber Engagement with Triggered Emails

In Q1 2017 triggered emails generated 5x the CTO rate of regular emails

Triggered emails are a highly effective way to build a relationship with subscribers and boost engagement.

By Lisa Mayer
May 23, 2017

Personalize Marketing through Context

Provide timely, relevant customer experiences

Context is the key to unlocking the mantra of digital marketing: “delivering the right message at the right time, through the right channel”.

By Lisa Mayer
May 10, 2017

Data Hygiene: Clean Data Boosts Marketing ROI

Customer Data is Your Brand’s Biggest Asset

Maintaining the quality of your customer database through good data hygiene will drive greater engagement and higher revenue.

By Lisa Mayer
Feb 03, 2017

Mobile Wallets Increase Email Coupon Redemption

Coupons are one of the most effective sources for brand engagement and loyalty.

Mobile wallet provides marketers with the benefits of an app without having to get consumers to download it and they generate an increase in average order.

By Lisa Mayer
Jan 16, 2017

Bridging the Gap Between Mobile and Desktop Shopping

Improving the Mobile Experience to Increase Conversions

The gap between mobile and desktop clicks & CTO rates has almost reached the tipping point.

By Lisa Mayer
Jan 09, 2017

Close the Email Engagement Gap with Behavioral Targeting

Mind the Engagement Gap

Segmenting an audience based on their purchase history & browse behavior can be used to deliver personalized, relevant content that will increase conversions.

By Lisa Mayer
Jan 05, 2017