Focus less on product or service and more on the memories a gift can create
7 Tips to inspire engaging Father’s Day campaigns
In Q1 2017 triggered emails generated 5x the CTO rate of regular emails
Triggered emails are a highly effective way to build a relationship with subscribers and boost engagement.
Provide timely, relevant customer experiences
Context is the key to unlocking the mantra of digital marketing: “delivering the right message at the right time, through the right channel”.
Coupons are one of the most effective sources for brand engagement and loyalty.
Mobile wallet provides marketers with the benefits of an app without having to get consumers to download it and they generate an increase in average order.
Improving the Mobile Experience to Increase Conversions
The gap between mobile and desktop clicks & CTO rates has almost reached the tipping point.
Mind the Engagement Gap
Segmenting an audience based on their purchase history & browse behavior can be used to deliver personalized, relevant content that will increase conversions.