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Mobile’s Fast Track to Becoming the Norm in Consumers’ Purchase Behavior

Mobile Purchase Behavior

As more and more consumers favor the ease and convenience of online shopping over the hassle of going to malls, with mobile technology in the mix, shoppers can now make their purchases anytime and anywhere.

By Maddy Nelson
Sep 07, 2016

Top Days of the Week for Email Engagement and Conversion Rates

Best-performing day of the week

There are a lot of factors that go into making an email campaign a success. One of them is timing. As a deliverability analyst, I often get asked what the best days and times are for sending emails.

By Maddy Nelson
Aug 31, 2016

Responsive Design: The Real MVP

Learn why responsive design is the key to email engagement past the initial open and how it affects response rates for emails opened on both mobile and desktop devices.

Learn why responsive design is the key to email engagement past the initial open and how it affects response rates for emails opened on both mobile and desktop devices.

By Maddy Nelson
Mar 29, 2016

Mobile gets better with age

Read this blog post to learn how can marketers grow with mobile as it continues to grow with consumers

In this blog post, we focus on the growth of mobile engagement rates and offer tips on ways that marketers can achieve success with on-the-go consumers.

By Maddy Nelson
Mar 24, 2016

Video in Email: Implementation as Easy as 1-2-3 (Part 3)

Read part 3 of our blog series

The video embed process only requires a few easy steps: upload your video; choose a thumbnail; and then create a GIF animation and a static image as Fallbacks.

By Maddy Nelson
Dec 28, 2015