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Customer-Centric Monthly Marketing Calendar: October 2017

Check out seasonal marketing themes in October

View the October Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Marie Galo
Sep 18, 2017

The Dawn of Digital Marketing: A Brief History of Email

Email has come a long way

Whether it’s a friendly greeting from an old friend, an evite to a party, or a shipment notification for an item purchased online, we take email for granted.

By Marie Galo
Jan 12, 2017

Election Flashback: Revisit How Smart Email Marketing Led to a Stunning Presidential Win

Smart Email Marketing

When President Obama won the 2008 presidency, he had collected 13.5 million email addresses and used them as a marketing tool in the election.

By Marie Galo
Aug 24, 2016

How Gmail Changed Email Marketing: Tips for Marketers to Adapt to the New Standard

Gmail's most important features

Gmail integrates several digital tools in its interface, including Google Calendar, Google Hangouts, and Google Drive and strives to innovate the experience.

By Marie Galo
May 10, 2016

Target: Effective Marketing through a Data-Driven Approach

Learn WHY and HOW did Target® know a shopper was pregnant before her father did. Hint: it has something to do with the benefits of data-driven marketing

The familiar story of a baffled Target customer gets a new spin: the importance of data-driven marketing and the benefits it can bring to a brand.

By Marie Galo
Mar 23, 2016