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What Marketers need to know about Generation Z

Create campaigns that appeal to this consumer segment

Find out the unique purchase behaviors of generation Z and view examples of campaigns that effectively connect with this generation.

By Marie Honme
Sep 15, 2017

Customer-Centric Monthly Marketing Calendar: September

Seasonal campaign ideas to boost engagement

Take advantage of the holidays and events illustrated in our September Marketing Calendar.

By Marie Honme
Aug 29, 2016

3 Email Marketing Trends to Watch for in 2016

Major predictions on ways to stay ahead of the curve in 2016

2016 will be an exciting year in email marketing and the potential for enhanced customer engagement is even greater with these emails trends.

By Marie Honme
Jan 14, 2016

Marketing through Storytelling: A Lasting Impression

A basic approach to promotion relies on a short-term sensory reaction.

Narratives make it easier for a consumer to connect with your product or point of view, and they’re easy to remember

By Marie Honme
Dec 02, 2014