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Real-time Marketing: By the numbers

Real-time Marketing

I recently attended a webcast where a poll question was raised: Are you using real-time data today to personalize interactions?

By Mark Quioc
Jul 15, 2015

The Value of Small Wins in Email Marketing

Email marketing universe is both challenging and rewarding

Here are some areas that you can focus on to use as benchmarks to track your progress and have as ‘wins’ for every email marketing campaign...

By Mark Quioc
Apr 16, 2015

Solid Social Campaigns with a Strong Peeps-onality

Easter Facebook Engagement - Peeps, Hershey, M&M's

Brands have their loyal followers, their advocates and ambassadors

By Mark Quioc
Apr 08, 2015

Trimming the Fat: How to Have a Lean Marketing Mix

Lean Marketing Mix

Making sure plans follow through over a whole year is a challenge many people, including marketers, face. Unexpected roadblocks and challenges will always pop up...

By Mark Quioc
Jan 20, 2015