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2 Ways to Keep Email Subscribers Engaged

Increasing customer engagement

Two tactics marketers are implementing to boast a well-engaged audience include lifecycle triggers and value-added messaging.

By Melissa Goss
Aug 20, 2015

Back-to-School Email Engagement and Shopping Activity

Back to school email analysis

In 2014, email marketing campaigns that ran closer to the start of school had open rates 32% higher than those from earlier in the summer...

By Melissa Goss
Jul 22, 2015

Yesmail Client Survey: Marketers Rank Digital Channels Highest, Telemarketing Lowest

Marketer Survey

In this Yesmail Client Survey, Marketing executives rank their channel priorities. See what comes out in front...

By Melissa Goss
May 18, 2015

A Recap: Summit 2014

Last week, we exhibited and held a Big !deas session on Social Attribution at the Summit

The Summit brings together the brightest people in retail and offers tons of opportunities to learn about the state of the industry and hints at where it’s headed...

By Melissa Goss
Oct 09, 2014

Make the most of the short holiday season with triggered messages

Marketers can make the most of the holiday season with triggered email campaigns.

Although we’re in the midst of back-to-school season, many marketers are already looking ahead to the holidays—as they should...

By Melissa Goss
Sep 03, 2014

Mobile Devices Lead in Email Opens, Trail in Other Important Metrics

Yesmail’s latest benchmark study

While mobile devices lead when it comes to email opens, they lag behind in other important measures...

By Melissa Goss
Aug 21, 2014

Canada’s Anti-Spam Legislation (CASL) Taking Effect in July (Tomorrow)

CASL is protecting Canadians from potential unwanted email.

Already considered one of the most stringent anti-spam laws in the world, Canada’s Anti-Spam Legislation (CASL) will take effect soon…

By Melissa Goss
Jun 30, 2014

On the Decline: Viewing Email on Both Desktop and Mobile

In Q1, 46.8% of consumers opened marketing emails exclusively on a mobile device

Hybrid email viewership—recipients reading messages on desktops and mobile devices—has been on the decline each quarter...

By Melissa Goss
Jun 03, 2014

Email Marketers Still Missing Opportunities for Mobile Engagement

Results from Yesmail’s Q1 study show that non-responsive emails have a click-to-open rate of 9.8% versus 11.9% for responsive emails.

86% of marketers admit that they could do a better job at engaging with customers, and they’re losing out on significant opportunities by continuously deploying non-responsive emails...

By Melissa Goss
May 27, 2014

Tablets Continue Their Ascent as Preferred Mobile Device

Yesmail’s Q1 Benchmarks Overview

In line with their increased popularity during the holidays, tablets were the preferred mobile device for shoppers purchasing as a result of a marketing email in Q1...

By Melissa Goss
May 20, 2014