Creative Inbox: Banana Republic’s Countdown to Email Success
What's a cool email marketing campaign you've seen lately? Let us know in the comments.
In order to incorporate an accurate countdown in the email, the message would have to be connected to an external source serving up a real-time clock. This would not be impossible in terms of email design, but it would require a lot of extra moving parts. What really makes Banana Republic's design smart is that instead, the clock is an animated GIF file embedded into a static surrounding image, calling for smaller animation and fewer moving parts.