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Hybrid Vendors - Getting the Best of Both Worlds

Hybrid Vendors

Our resident database technology expert Sal Pecoraro, gives a quick overview of the landscape of marketing technology moving forward in 2016.

By Sal Pecoraro
Jan 07, 2016

IBM Amplify: The Future of Customer Engagement...Now

IBM Amplify

Recently, I attended the IBM Amplify 2015 Conference in San Diego. The conference theme was “the Future of Customer Engagement...Now.” The message was clear that the customer owns the conversation with brands and marketers have to make one-to-one, customer-specific, and relevant messaging their goal.

By Sal Pecoraro
May 29, 2015