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5 Steps to Developing an Effective Reactivation Strategy

Effective reactivation strategy

Marketers are always looking for ways to optimize their email programs. However, optimization isn’t just limited to increasing open rates, click-through rates, and conversions. ‘Optimization’ can mean taking a close look at a marketer’s database and finding an opportunity to reactivate members who are still mailable but no longer engaged.

By Sharon Maneja
Nov 29, 2016