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3 Metrics to Measure the Health of Your Email Subscriber Base

Database health

Maintaining a healthy email subscriber base is critical to the success of any email marketing program...

By Yazmin Harris
Feb 27, 2015

Yes Lifecycle Marketing Sponsors Cupids & Cocktails

Yes Lifecycle Marketing Sponsors

For the second year in a row, Yes Lifecycle Marketing proudly sponsored Cupids & Cocktails, a winter fundraiser benefiting the Daniel Murphy Scholarship Fund...

By Yazmin Harris
Feb 17, 2015

Multivariate Testing in Email Marketing - The Pros and Cons

Email Testing

Earlier in our Testing Series, we reviewed testing basics and some examples of A/B testing to start experimenting with in your email marketing programs...

By Yazmin Harris
Jan 29, 2015

How to Get Started with Email Testing

Email Testing Tips

Yesmail reviews some simple attributes to utilize in A/B testing that you can easily implement into your existing email marketing program...

By Yazmin Harris
Jan 22, 2015

Email Testing: Laying the Foundation

Email Testing

In this Email Testing series, we'll covers everything from execution basics to applications of advanced testing...

By Yazmin Harris
Jan 15, 2015

Calculating the ROI of Your Email Marketing Programs

Calculating Email Marketing ROI

calculating roi for email marketing, which helps brands stay top-of-mind with customers and prospects, is relatively easy to measure and test.

By Yazmin Harris
Jan 06, 2015

7 KPIs Every Email Marketer Should Track

Key KPIs for success

As marketers wrap up the holiday season and plan how to plow into 2015, here are a few email KPI metrics to keep track of...

By Yazmin Harris
Dec 18, 2014

You’ve Segmented Your Customers, Now What?

Here are some tips on how to use segmentation successfully and drive customer engagement.

In a previous blog post, I discussed how segmentation offers a framework that marketers can utilize to target customers more effectively

By Yazmin Harris
Jul 31, 2013

Customer Segmentation 101

Depending on your marketing objectives and resources, you can choose from several types of segmentation

With a better understanding of what motivates your customers and their needs, you can employ more relevant communications, which can lead to higher engagement, more conversions, and lower unsubscribe rates.

By Yazmin Harris
Jul 18, 2013