Visa launched Checkout in the summer of 2014 to give consumers a secure, simple and fast way to pay for their online purchases. With a Visa Checkout account, customers can store their card information (any credit or debit card, not just a Visa card) and address information in a single place and then make their purchase on any participating merchant’s website with a few clicks; without being redirected to another website. After a little more than year on the market, Visa Checkout was in the critical phase of continuing to establish itself as a premiere online payment solution. A key component of this effort was email messages that leveraged Visa Checkout’s merchant partner relationships to create offers and contests that encouraged customers to sign-up for an account, become subscribers to Visa’s email efforts or make their online purchases using Checkout. In October 2015, Visa created a visually striking, unforgettable offer to entice Checkout users to opt-in to Visa’s promotional emails and become an email subscriber. Those who opted-in could enter to win a once-in-a-lifetime trip for two to Super Bowl 50. This successful email message had a delivery rate of 99.73%, an impressive 1.2 million recipients opened the email, and more than 100,000 opt-ed in to become subscribers.