Horizon Interactive Awards Bronze Winner


There was an opportunity for Body Central to partner with Certona, a leader in omnichannel personalization, based on the company's ability to capture data from customer behavior tracked on the retailer's site and have those insights relayed to Yesmail.

The triggered emails targeted to subscribers’ product searches and abandoned shopping carts have each achieved open and click rates of 30% and 8%, far greater than the averages of 12-13% and 1-2% for status quo marketing messages. These two types of triggered messages have also generated $30,000 in sales since May 2014.  In terms of the New Arrivals triggered emails, after just two deployments, total sales generated reached almost $20k.

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