Yes Lifecycle Marketing provides amazing digital marketing tools to help us reach our customers, which is crucial for a company like ours with a strong online presence. We are excited to partner with Yes Lifecycle Marketing and look forward to working with their team."
Prior to engaging Yes Lifecycle Marketing, our team had conducted our own brand research that had pretty good results due to our extremely loyal fan-base. We felt that we only scratched the surface with some of the brand research that we had done. We felt that we could layer in additional segments to help verify our findings and quantify the investment that we wanted to make. We really believed that gaining a deeper understanding of our customers would help us be successful in creating lifetime value.
We always knew we had male buyers, but we had no idea how valuable he was to our portfolio until Yes Lifecycle Marketing showed us.
Yes Lifecycle Marketing’s cross-channel communications platform and outstanding service team are a major driver of the new initiatives we have been able to implement and the success they’ve reaped. The flexibility of Yesmail360i has allowed us not only to consistently analyze our digital marketing program but also improve it every step of the way. We are lucky to have found a technology partner that moves as fast as we do and enables us to realize our vision.”
For a tool that provides this amount of complex multichannel data, Yesmail Market Intelligence is a lesson in how to design a user-friendly interface. The data visualization it boasts is better than anything I’ve seen. More importantly, it clearly pinpoints impactful campaigns that result in spikes in engagement. It clearly shows us who we can learn from and what we need to improve."
Yes Lifecycle Marketing’s digital and direct marketing expertise enabled us to automate triggered email campaigns, eliminate excess spend on inactive customers, and ultimately increase revenue."
We heard repeatedly from Yesmail clients how immersed they become in a client’s business. Creative, tech, and account teams all put in the time to learn any client’s particular business challenges.
We expanded our services with Yes Lifecycle Marketing to include strategy services where we meet on a weekly basis and go through all of our priorities and put them into a roadmap so we know exactly where they are slated for execution in the future. It is invaluable to us.
As our business continues its rapid growth, we require a CRM solution that drives contextual relevancy that consistently delivers superior results, and Yes Lifecycle Marketing does just that. We are proud to have them as a partner.
This is an example of how a cohesive storyline, personalized content, and innovative execution deliver greater value and relevance for members. Through the Year in Review program, we were able to leverage individual members’ key accomplishments to drive re-engagement."